Saturday, July 26, 2008

What you stand to gain through Social Media.

A few years back, I got my family and friends to sign up with JotSpot, yes before they were bought out by google, to do pretty much the same thing as what can easily done by facebook, Orkut or myspace today. Long before that, there were the IRC channels that I would use to gain insight about veritical topics, but today twitter, friendfeed and the likes makes that easy.

When I joined twitter, it was becuase I was into the "knowledge elicitation" kick, born out of a KM class I was taking at DePaul, thanks to Alan Burns. That was about 3 months ago. Today I have about 46 followers and I follow 37. A drop in the bucket when you compare those numbers to that of Shelisrael, Scobelizer, Chrisbrogan, davewiner or Techcruch and the likes. But while it might be important for some to have a large number of followers, what is important for me, is to be able to get at the important bits of imformation that is flowing through these channells. To understand that in quantitative terms, if each of those listed about have about 10K followers, I have access to the information flowing through their conversations, provided I know how to extract that. That is where the skills of ETL come in handy.

For example, today @Shelirsrael put out a request to get a list of businesses that were using twitter. I wont go into the model of using twitter to enhance the customer service experience, you can do that if you follow the stories of Zappos and the like, but instead in a few minutes, @shelisrael got a link to Twitter Brand Index , which is truly mind boggling.

Most twitter users are very proficient at following conversations, and use it in clever ways, but I am new to this game and every time I stumble onto something that is powerful, I like to share, so here goes.

I am following @shelisrael (one of the 37 that I follow), I see he puts out a request for a list of businesses who use twitter. A little later, he thanks everyone who sent in good information. Thats a trigger. I go to and search for @shelisrael, it lists all his conversations, with the most recent ones on top. From there, I just drill down into conversations and get the information needed.

@Chrisbrogan put out a really nice blogpost on the 5 tools of social media, a while back. I find that a very interesting post or rather a great social media strategy. If you are a intentional social media leverager, it 's a must read. If you are hooked into social media then read his other posts as well.

I will leave you with this for today. If you are new to the twitter scence, and would like to LISTEN and learn, (with a slant into technology, mostly information systems), follow the guys and gals on the list that I follow. I am @mibdepot on twitter and you can get to me via

Happy Listening.

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