We all know déjà vu—looking at an unfamiliar situation and feeling
like you’ve been there before. But what's valuable to innovation is
vuja dé—looking at a familiar situation with fresh eyes, as if you’ve
never seen it before, and with those fresh eyes developing a new line
of sight into the future.
Let's face it: Most companies in most industries have a kind of
tunnel vision. They chase the same opportunities that everyone else is
chasing, they miss the same opportunities that everyone else is
missing. It’s the companies that see a different game that win big. The
most important question for innovators today is: What do you see that
the competition doesn't see?
Om Malik sent this link out on twitter which is truly priceless for the the video of Carlin's standup.