Interesting video by Chris Anderson on why $0.00 is the Future of Business where he talks about Google, Yahoo and other companies and how things tend to Free.
http://www.wired.com/techbiz/it/magazine/16-03/ff_free
The concept of Free economics is an interesting one, as is explained by this blogpost at Longtail, see http://www.longtail.com/the_long_tail/2006/11/the_rise_of_fre.html
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